ryan mckone_planning portfolio |
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Name ryanAbout I Recently graduated from the Miami Ad School Account Planning program and I am anxiously seeking a job in planning. I believe the key to changing behaviors in the modern age lies in interactive solutions, of course their are exceptions but I believe the more you can engage an audience the less you are perceived as clubbing them over the head with advertising. I strive on the feed back and opinions of others. While I am confident in my abilities by no means do I believe that I alone always have the answer. My model for approaching a case is the fusion of various methods I encountered from some of the top planners in the world while at Miami Ad School in addition to books and my own experience. I have a strong passion for the arts of all kinds, this lends itself to a healthy environment for creative synergy. I am fascinated with technology and the endless media options it provides. Strategic media usage can lead to very powerful things. With each case study in this portfolio our goal was to engage the audience in a dialogue with the brand. As for me: To constantly improve my presentation skills I take a variety of acting classes including classes at The Second City in Chicago. I write sketch comedy and short films. I maintain a blog as I find it keeps me current on culture, technology, media, music and advertising campaigns from all over the world. I am a musician who also enjoys photography and digital media art. I have also spent some time as a video producer and editor. |
Location Chicago, IL
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